I design and align complex systems across people, data, and business
I lead 0→1 product and service design, turning ambiguity into clear direction and confident decisions.
Product Experience Designer in State Farm’s Innovation Group, leading enterprise discovery and shaping early product direction. I work across insurance and financial decision-making systems, aligning teams and translating complexity into clear, scalable experiences that drive real-world decisions.
CAPABILITIES
- Product & Service Strategy
- Systems Thinking & Interaction Design
- Complex Systems & Workflow Design
- Cross-Functional Leadership
- Scalable Systems & Design Patterns
Philosophy
The best digital experiences are built through research, experimentation, and iteration. When human insight aligns with business intent, products become intuitive, scalable, and measurable.
approach
Effective digital experiences start with understanding behavior. I uncover unmet needs through research and validation, identifying not just what people want, but what prevents them from acting.
I look beyond how problems are currently solved to identify overlooked opportunities and root causes. This helps teams see where new value can be created and where real differentiation exists.
I translate insight into clear opportunities and testable solutions that balance user needs, business priorities, and technical constraints.
Through structured collaboration and rapid prototyping, I refine concepts into scalable experiences that reduce friction and improve performance.
I measure success by what moves forward. Products people trust, adopt, and rely on.